1/23/2024 0 Comments Weglot custom language switcherThis will bring about a reduction in the bounce rate on your site and will have the opposite effect on your conversion rate, which will see an increase. This assumption is supported by the CSA who found that 72.1% of consumers spend most or all of their time on websites in their own language. Having multiple language options available on your website means that web visitors who visit your site are less likely to exit immediately because their preferred language is not available. Reducing Bounce and Improving Conversion Rates As a result, translating your site to cater for both domestic and international audiences will bring to your site new levels of traffic and sales. For example, Spanish is the 2nd most spoken language in the USA, with 41 million native speakers and a further 12 million bilingual speakers. However, it’s not just international audiences you need to focus on, it’s also important to reflect on languages widely spoken in your domestic market. Doing so will enable you to target new international customer segments who were previously out of reach. If we consider the fact that only 25% of internet users are native English speakers, it becomes abundantly clear that you’ll need to move beyond a monolingual site to attract a larger audience. However, taking on a multilingual website project can seem like a daunting prospect, so in this article we’re going to not only discuss why you should translate your WordPress site, but also, how you can do so with reference to three popular multilingual plugins.ĭownload our Free ebook “International SEO with WordPress” What are the benefits of translating my WordPress site? Reaching a larger audience Providing your WordPress site in the language of your site visitors is the ultimate form of personalisation, and fortunately, there are a multitude of options available to help you achieve one yourself. For any business or organisation looking to expand their reach, grow on an international scale, or increase their sales – a multilingual WordPress website is the way to go.
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